FOR IMMEDIATE RELEASE

– Project Location: Hegenberger Road between Edgewater Drive and  Doolittle Drive.

– Hegenberger Gateway project was developed from the 1998 “Airport  Gateway Area Urban Design Concept” (master plan), designed to revitalize the  Oakland Airport area.

– Basic concepts of the project were based on a joint effort by the City of  Oakland, Port of Oakland, City of San Leandro, and the Alameda  County Transportation Authority.

– Hegenberger Road was resurfaced using Federal Highway Administration  and Alameda County Measure B sales tax funds (under a separate  construction contract).

– Total construction value: $4.6 million (includes palm trees).

– Funding for beautification elements of the project came from the City of  Oakland (redevelopment funds) and the Port of Oakland.

– Construction started June 2001.

– Project Design Consultant: Dillingham Associates, Berkeley.

– Construction Contractor: W.E. Lyons Construction Co., Oakland.

– Banner Graphic Designer: Daniel Quan Design, Oakland.

– Scope of work included the following:

– Installation of 48 Canary Island palm trees (20’ minimum trunk height)
– Installation of new ornamental light fixtures with pedestrian lights
– Construction of new sidewalks where none existed before
– Construction of some new concrete curb and gutters
– Construction of a new stamped concrete median surface
– Installation of some drainage improvements
– Installation of a new irrigation system
– Installation of new landscape planting in the median and along the sidewalks
– Installation of 70 new 6’ 8″ x 2’ 6″ color banners on the new ornamental
streetlights. Themes of these banners are Oakland’s cultural diversity
and Oakland Airport.
– Installation of seven large banner structures with 6’ x 17’ color banners.
These banners depict Oakland arts and cultural attractions to enhance
the airport gateway.